The LEGO has extended an invitation to AFOLs to fill out a survey:
Dear LEGO enthusiast,
On behalf of the LEGO Group, we kindly invite you to take part in a study that aims to shed light on how you spend your leisure time and the kinds of hobbies and interests you have. As part of the study we would also like to get to know you better including the viewpoints and ideas you have when it comes to LEGO products. The survey is being carried out on our behalf by an online survey company called Lightspeed (http://www.lightspeedresearch.com/about). The information you give us will be treated in the utmost confidence and in accordance with the Market Research Society Code of Conduct. It will not be passed on to any other person or persons and any personal details you provide will not be used in any sales or marketing activity and no personally identifiable information will be passed onto the LEGO Group.
HOW DO I PARTICIPATE?
The survey is specifically tailored for American, German and Chinese LEGO enthusiasts, and is offered in the following languages: English, German, and Chinese (simplified). Please select your preferred language via the links below. Please note that the survey closes by 3rd of March, midnight CET.
THE SURVEY IS QUITE LENGTHY – WHY IS THAT?
The survey could take up to 30 minutes to complete. This is because we ask a lot of questions and because the questions we ask requires some consideration! We are aware that we ask a lot from you. Our hope is that by generating a rich data set we can generate a deep understanding of your preferences and wants when it comes to LEGO products, and that this in turn will enable the LEGO Group to serve you better.
I COMPLETED THE SURVEY – THEN WHAT?
In April 2019 we will be sharing key findings via the LEGO Ambassador Network and the recognized groups that belongs to the network so that we can collectively build an understanding of who LEGO enthusiasts are and what you are generally interested in.
Thank you for your participation,
The LEGO Group