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Hero Factory

Jan 19, 2010 10:00 am
by Joe Meno
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From Julie Stern, LEGO Brand Relations:

It is with great pleasure that the LEGO Group welcomes you to the Hero Factory! This is the place where real heroes are made. The heroes are designed, equipped and built depending on specific missions that beam in from across the galaxy and across time. The heroes are then sent out in their hero pods ready to defeat evil and solve their mission. The missions are many and very different.

Coming in August, 2010, Hero Factory will bring with it opportunities for fan creation in numerous ways and the chance for new beginnings in the LEGO world of constraction (constructible action figures). Attached you'll find a video introducing Hero Factory. Watch for more information around Toy Fair and beyond!

BrickJournal will be at Toy Fair, so start looking for coverage right after valentine's Day!