LEGO Super Heroes Line Announced!
Jul 20, 2011 10:00 am
by Joe Meno
Warner Bros. Consumer Products Awards The LEGO Group License to Create LEGO® DC Universe SUPER HEROES
-Construction Toys Based on the Universe of DC Comics Super Heroes Slated for 2012-
from the LEGO Super Heroes website - www.legosuperheroes.com
BILLUND, Denmark – July 20, 2011 – Warner Bros. Consumer Products (WBCP) with DC Entertainment (DCE) and The LEGO Group announced today the extension of their successful partnership to translate some of the world’s most popular DC Comics Super Heroes into the world of LEGO® build-and-play adventures with LEGO DC Universe SUPER HEROES. The multi-year licensing agreement grants the world leader in high quality construction toys access to the entire library of DC Comics characters and stories to inspire LEGO building fun. Construction sets, minifigures and buildable characters and creatures inspired by the universe of DC Comics are slated to launch in January 2012.
The new LEGO DC Universe SUPER HEROES collection will feature 13 iconic super heroes in LEGO minifigure form, including: Batman™, Robin™, Catwoman™, The Joker, The Riddler™, Two-Face, Poison Ivy, Harley Quinn™, Bane, Bruce Wayne, Superman™, Lex Luthor™ and Wonder Woman™. Buildable characters will include Batman, The Joker and Green Lantern. Select figures will be on display in the LEGO booth (#2829) at Comic-Con International at the San Diego Convention Center July 21-24.
“We have enjoyed a successful, longstanding relationship with The LEGO Group and this agreement enables the vast universe of DC Comics to inspire an array of incredible offerings,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Fans of our legendary Super Heroes and villains will be delighted with the uniquely imaginative creations which only LEGO Group can create.”
The company will revisit their previous successful collections like LEGO BATMAN™ that also inspired the best-selling LEGO BATMAN: The Videogame, published by Warner Bros. Interactive Entertainment, which has sold more than 12 million units worldwide since its launch in 2008.
“Given the fan enthusiasm for previous LEGO BATMAN collections, we couldn’t be more thrilled to continue the build-and-play adventures with new LEGO BATMAN play sets and the addition of other DC Comics properties,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic Super Heroes, so they can relive the action and even customize it – a proven and winning formula in LEGO construction.”
At San Diego Comic-Con, 3,000 exclusive Batman and Green Lantern LEGO minifigures will be distributed to kick off a promotion that will take place from August to December in advance of the launch. Fans are encouraged to use their collectible minifigures and existing LEGO collections to create original LEGO DC Universe SUPER HEROES adventures through video, photography or illustration, then share their submissions on www.LEGOSUPERHEROES.com. Entrants have a chance to win monthly prizes or a grand prize trip to California for exclusive tours of Warner Bros. Studios, WB Animation and LEGOLAND® California.
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About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
LEGO and the LEGO logo are trademarks of The LEGO Group. © 2011 The LEGO Group.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.
About DC Entertainment
DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.
DC SUPER HEROES and all related characters and elements are trademarks of and © DC Comics.
Marvel Entertainment and The LEGO Group Announce Strategic Relationship in Construction Toy Category
-LEGO SUPER HEROES Marvel Branded Collection to Launch at Retail 2012-
BILLUND, Denmark – July 20, 2011 – Two of the world's most iconic brands are joining forces as The LEGO Group, world leader in high quality construction toys, and Marvel Entertainment, LLC, a global character -based entertainment company, announced a wide ranging strategic licensing deal. Through the multi-year agreement starting as of January 1st, 2012, Marvel has granted LEGO Group the rights to develop a distinct Marvel branded construction toy collection -- LEGO SUPER HEROES -- which will bring the characters, vehicles and action of Marvel's renowned universe to the world of LEGO® build-and-play adventure. The LEGO SUPER HEROES Marvel collection's initial construction sets, minifigures and buildable characters are scheduled to launch in May of 2012.
The LEGO SUPER HEROES Marvel collection will spotlight three Marvel franchises – Marvel’s The Avengers movie, and X-Men and Spider-Man classic characters. The LEGO Marvel’s The Avengers movie line brings such ever popular Marvel characters as Iron Man, The Hulk, Captain America, Thor, Hawkeye, Loki and Black Widow to LEGO minifigure form. The LEGO X-Men collection includes minifigure comic versions of Wolverine, Magneto, Nick Fury and Deadpool, while the LEGO Spider-Man sets offer minifigure comic versions of Spider-Man, and Doctor Octopus. The first buildable characters in the LEGO SUPER HEROES collection are highlighted by Captain America, The Hulk and Iron Man. Select figures will be unveiled in the LEGO booth (#2829) during Comic-Con International at the San Diego Convention Center July 21-24.
“Our partnership with Marvel helps us continue to deliver some of the best and most constructible Super Hero stories of all time,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “We’re thrilled to partner with Marvel to create creative, constructive play sets for builders, fans and collectors alike.”
Joann Mclaughlin, Executive Vice President Toys & Hardlines, Marvel Entertainment, commented, "The partnership with LEGO Group furthers Marvel's strategy to align our brand with the best in class leaders across various industries who have the global marketing expertise and distribution clout to stand out in the retail environment. This deal solidifies the already robust presence of our characters and the overall Marvel brand in the ever important toy category."
The retail debut of the Marvel-inspired LEGO SUPER HEROES collection is timed to coincide with the highly anticipated Summer 2012 blockbuster movie release of Marvel Studios and Walt Disney Pictures feature film Marvel’s The Avengers.
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About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com. Super Hero(es) is a co-owned registered trademark.