At the LEGO® Store in LEGO House a big secret has been hidden behind decorative cardboard boxes for a while with the text “coming soon” written outside it. From Friday guests will be met by the brand new LEGO Minifigure Factory when they enter the retail store.
The LEGO Minifigure Factory lets you customise and personalise your own minifigure torso by adding text, decorations and even drawings on it. All done on a computer and a few minutes later – a freshly printed personal minifigure is ready just for you!
Guests will be able to pick between a few pre-selected designs to start with, but it is also possible to create a new design by drawing and adding text to the minifigure torso. Furthermore, guests will be able to pick among approximately 20 exclusive LEGO House prints like the LEGO House logo, a Play Agent torso, the house drawn in drone perspective, the dinosaurs and many more iconic illustrations from the house.
Store Manager, Thomas Jensen is super excited about the new retail experience and especially the exclusive LEGO House decorations are dear to him: “The most fantastic part of having this new retail experience is the possibility for our guests to personalise and create their unique LEGO minifigure. With the exclusive LEGO House decorations, they get the possibility to create their very own piece of souvenir from their visit and in that way bring home a little piece of LEGO House. In the store, we look very much forward to creating lots of minifigures together with our guests and feel the creative and playful atmosphere even more.”
This unique experience is available in LEGO Stores in Berlin, Orlando and Amsterdam, and now also in LEGO House, Billund.