PLAYGO, A Partnership with The LEGO® Group and Playmobil®, Launches This Summer!

(BILLUND, DENMARK / ZIRNDORF, GERMANY – 31 March 2022)  — Bringing together two beloved brands in an unprecedented collaboration, today The LEGO Group and the Brandstätter Group, makers of renowned LEGO building toys and PLAYMOBIL toys respectively, announced the first sets from the PlayGo theme, a limited-edition release for North America, Europe and Australia, to be released later this summer.  The PlayGo theme is the culmination of a historic partnership between these iconic toy companies, both of which have enjoyed commercial and creative success for decades.

A presentation graphic showing the preliminary scales tested for the Playgo figures. The final choice was the .75 scale.

“For years, fans of Playmobil and LEGO have asked us for sets like these, and we are pleased to finally offer our limited run PlayGo sets, designed to highlight the best play qualities of our products,” said Steffen Höpfner, CEO of Horst Brandstätter Holding GmbH, the parent company of Playmobil.  “These sets pay homage to collective nostalgia, but also represent a bright future of collaboration between our two companies.  We look forward not just to our fans’ enjoyment, but also to creating more PlayGo sets in the near future.”

Scale sheet with promotion packaging for Toy Fair Nuremberg and New York. The promo was not used, since both events were cancelled.

The LEGO Group CEO, Niels B. Christiansen said: “I am grateful our loyal consumers and also to Playmobil for engaging with us in this historic partnership.  Both LEGO and Playmobil teams are passionate and committed – just like our fans.  It will be satisfying to see children and adults worldwide enjoy the fruits of our labors in the form of PlayGo sets and we cannot wait to for everyone to see these products on store shelves worldwide.” 

 

A test render of promotional figure, used for packaging.

The collaboration is also unique in that several LEGO Users Groups, or LUGs, were granted early access to the PlayGo sets, as part of The LEGO Group’s and Playmobil’s desire to produce a toy line to meet the highest expectations of its consumers.  This resulted in the potential number of sets pared down from 19 possible offerings to the following seven, with input from LUG members across three continents:

Due to supply chain issues, packaging photos were not available at presstime.

90009341 PLAYGO® Archaelogical Dig  
RRP: 9.99 EUR/ 9.99 USD
Age: 18+ | Pieces: 23

90009342 PLAYGO® Paranormal Pat 
RRP: 19.99 EUR/ 9.99 USD
Age: 18+ | Pieces: 176
Measures: Over 9 in. (24 cm) high, 22 in. (58 cm) wide and 13 in. (34 cm) deep

90009343 PLAYGO® Sinner’s Well
RRP: 79.99 EUR/ 79.99 USD 
Age: 18+ | Pieces: 912
Measures: Over 6 in. (16 cm) high, 11 in. (29 cm) wide and 6.5 in. (17 cm) deep 

90009342 PLAYGO® Stellarium
RRP: 49.99 EUR / 49.99 USD
Age: 18+ | Pieces: 516
Measures: Over 18 in. (48 cm) high, 11 in. (29 cm) wide and 13 in. (34 cm) deep

90009343 PLAYGO® Firefox Arwing & The Nostromo
RRP: 549.99 EUR/ 549.99 USD
Age: 18+ | Pieces: 4,182
Measures: Over 6 in. (16 cm) high, 11 in. (29 cm) wide and 6.5 in. (17 cm) deep (Arwing);  20 in. (50 cm) high, 20 in. (53 cm) wide and 48 in. (120 cm) deep (Nostromo)

90009343 PLAYGO® Rusted Root Concert (Featuring “Light & Sound” Bricks)
RRP: 129.99 EUR/ 139.99 USD
Age: 18+ | Pieces: 1,484
Measures: Over 40 in. (100 cm) high, 40 in. (105 cm) wide and 12 in. (30 cm) deep 

90009351 PLAYGO® Recycling Plant & Chevy Volt Factory (Featuring “Light & Sound” Bricks)
RRP: 449.99 EUR/ 499.99 USD
Age: 18+
Pieces: 6,917
Measures: Over 60 in. (150 cm) high, 60 in. (156 cm) wide and 18 in. (45 cm) deep 

 

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