Starting February 21, 2020, visitors to chroniclebooks.com/LEGO can enter the #LEGOStillLife Challenge by posting a photo of their own artistic creation using only unconnected bricks on Twitter or Instagram. See contest information at the end of this press release!
San Francisco, CA – In collaboration with The LEGO Group, Chronicle Books is releasing eight new licensed LEGO® products this April. The products are the first in a new line for adults, including books, games, journals, stationery, and desk décor, developed by the independent publisher in partnership with the iconic toy brand.
Known for its entertainment, art, and humor gifts, games, and books, Chronicle Books combined its distinct design with the creativity of the LEGO® brand to develop a unique line that would appeal to all ages. As more adults turn to LEGO® brick building as a way to reduce stress and improve well-being, the LEGO® products by Chronicle Books offer creative ways to express, engage, and share a love for LEGO® bricks with friends and family.
“LEGO® fandom is special in so many ways, but it’s particularly unique in the way it spans generations. We all share a collective joy in clicking bricks together—no matter your age,” said Chronicle Books Senior Editor Brittany McInerney. “With The LEGO Group, we wanted to create something fresh and sophisticated to appeal to a wide spectrum of LEGO® fans. That includes everyone from nostalgic adults and parents converted by their kids, to deeply committed collectors and die-hard builders. We’re proud to launch with an exciting range of books and gifts that represents a true collaboration with our partners at The LEGO Group, and we’ll be rolling out even more in 2021.”
“The LEGO® Brick and the LEGO® Minifigure are timeless icons that embody the creativity, imagination, and fun at the heart of the LEGO® experience,” said The LEGO Group Director of Licensing – Publishing Robin Pearson. “Through our collaboration with Chronicle Books, we are finding new ways to explore these icons with books and gifts that will surprise and delight LEGO® fans of all ages.”
Inside the book LEGO® Still Life with Bricks: The Art of Everyday Play, LEGO® bricks are imaginatively transformed into everyday objects and scenes: houseplants, sushi, balloons, and more. Eye-catching and contemporary, it’s LEGO® bricks through an artistic lens, with creations and colors that pop from every page. Select images from LEGO® Still Life with Bricks are featured in a collection of 100 postcards by the same name.
LEGO® Small Parts: The Secret Life of Minifigures is a hilarious look inside the day-to-day life, love, and leisure of the tiny LEGO® icon. Filled with inside jokes and tongue-in-cheek humor for adult fans, LEGO® Small Parts welcomes reader to their world, where they’re just like us – only without the fingers and noses.
For more hands-on fun, LEGO® Paint Party Puzzle is a whole new way to build with LEGO® bricks. The 1,000 puzzle pieces come together to reveal a rainbow of paint cans…with a LEGO® twist.
Inspired by the classic LEGO® brick, the desk décor and stationery is perfect for the office, school, home, or wherever you want to bring it. The products include a double-sided LEGO® Brick Notebook journal, a pack of eight colorful LEGO® Brick Erasers, and two multicolor LEGO® Note Brick note sheet sets that double as keepsake boxes.
The LEGO® products by Chronicle Books line goes on sale April 2020 and the first products are available for preorder now on chroniclebooks.com/LEGO. Future publishing includes LEGO® The Art of the Minifigure and LEGO® We Just Click, due out in late 2020.
The LEGO Still Life Challenge
Starting today, you can take the #LEGOStillLife Challenge to create a LEGO® masterpiece – without connecting any bricks. Participants can share a photo of their own artistic creation on Twitter or Instagram for a chance to win prizes, including a grand prize to win all eight new products in the LEGO® + Chronicle Books line and a $250 LEGO® gift card.
How to participate:
• Compose your own “still life” scene using only unconnected LEGO® bricks
• Share a photo in a public Instagram or Twitter post with hashtags #LEGOStillLife and #ChroniclexLEGO
• Enter for a chance to win prizes by filling out the form on chroniclebooks.com/LEGO.